A series of varying projects for Partial Gallery, an online art marketplace and rental service created to highlight emerging Canadian artists from diverse backgrounds.
Project Role: Illustrator
To accompany the launch of Partial's limited edition tote, I created the illustration for the product's 2x4" hangtag. The focus was to showcase the distinct design of the bag, while maintaining the theme of art and art collection. The client wanted the hangtag to be a fun, colourful image that contrasted against the product.
The illustration "Art Thinker" was created for a set of blank 4x6" postcards sent out to the company's network of clients, customers, and other connections. This piece was intended to be for the art collector, as a postcard that could be casually displayed in one's home.
Email Spot Illustrations
A series of 1:1 spot illustrations developed for the varying automated emails sent by Partial. The target demographic was for a more mature, refined audience, requiring the tone of each spot to match. I opted to utilize the more dull, deeper colours of the brand palette to reflect this.